Brand and Social Media Manager
Role: Brand and Social Media Manager
Reporting to: Commercial Director
Location: UK Head office Chipping Norton (Hybrid)
The Company:
Established in 1937, Dubarry is a premium performance lifestyle brand specialising in footwear, clothing, bags, and accessories for the country lifestyle and sailing markets, the company has built a strong international reputation for combining technical performance with distinctive classical styling.
Headquartered in Ballinasloe, County Galway, Ireland, Dubarry operates international offices and warehouses in the Cotswolds (UK), Utrecht (Netherlands), and Nottingham, Pennsylvania (USA). The business distributes its products through a multi-channel model comprising wholesale, e-commerce, company-owned retail stores, and event / pop-up retail operations.
Dubarry's retail footprint includes stores in Dublin, London (two locations), Cheltenham, and Edinburgh. International sales are supported by a network of Area Sales Managers located across Ireland, the UK, the USA, Benelux, Germany, France, Sweden, and Denmark, along with a network of agents and distributors in other international markets.
Role Overview:
As the Brand & Social Media Manager, you will be responsible for bringing the Dubarry story to life across all Marketing channels with a strong focus social media (Instagram, TikTok, Facebook, LinkedIn, Pinterest, You Tube). You will combine visually rich content creation photography, short-form video (Reels/TikToks), and copywriting with strategic scheduling, community engagement, and analytics tracking.
Support the Commercial Director to build and deliver the global strategy and lead a team to execute with excellence.
Key Responsibilities:
Marketing team: Work with the team to ensure daily marketing activities are delivered with a constant focus on improvement.
Visual Content: Work with the team to build, edit, and curate high-end photo and video content (IG Reels, TikToks, Stories, YouTube Shorts) highlighting product features, heritage, and event activations.
Copywriting: Write compelling, brand-aligned captions, blog posts, and social copy that resonate with our core premium lifestyle audiences.
Asset Management: Assist in planning and executing seasonal campaigns, lifestyle shoots, and product launch rollouts.
Social & Digital Media Management
Strategy: Lead and deliver social strategy with relevant approach to growing reach across all major channels. Keep up to date on trends and algorithm movements to ensure relevant reach and audience grow takes place.
Calendar Management: Plan, schedule, and execute the European social content calendar across all platforms using modern social management tools. Align and influence the USA handles
Community Engagement: Nurture and build relevant influencer network ensuring all focus regions are covered, build content to support communication strategy across Brand, UGC, and EGC.
Event Coverage: Attend key brand events, trade shows, horse trials, and sailing regattas to capture dynamic, real-time social coverage.
E-Commerce Alignment: Work closely with the e-commerce team to ensure social content supports ongoing web campaigns, CRM (email marketing), and paid social ads.
Candidate Profile
Experience: +3 Year working in a hands-on Marketing team preferably with team management experience.
Social Media: +3 Years working with organic social media, including scheduling and influencer management.
Education: Degree in Marketing, Digital Media, Communications
Technical & Creative Skills: High proficiency with mobile video editing tools. Proven experience with social management tools (Meta Business Suite, Later, Sprout Social).
Channel: Understanding of Footwear and Apparel industries, preferably with a multi-channel business
Soft Skills: Strong written and verbal communicator, a planner with the ability to be agile.
Ability to work events and travel to internationally.
What we offer
Salary: Competitive
Working style: Hybrid
Equipment: All relevant technology for the role
Staff perks: Excellent product discounts
Growth: Opportunity to shape and grow your role in an exciting and ambitious heritage brand
How to apply
Please send a cover letter and CV to jordana@ghrconsulting.ie